Services & capabilities
Our services & capabilitiesOur services & capabilities
Media channel planning
Our team meticulously craft tailored strategies to ensure your advertising message reaches the right audience at the right time. From market analysis to campaign execution, we optimize every aspect of your media investment to drive maximum impact and ROI. Every media selection we make is based on its contribution to delivering on your marketing goals. From raising the target audience’s awareness of your marketing through to consideration of your message, action, conversion and advocacy.
Media buying & trading
Our volume of media billings delivers enormous buying power. Our network’s annual trading deals ensure our clients have access to the lowest rate positions with all major vendors. We then build on these discount positions to create additional value included reduced pricing, additional bonus and other relevant value-adds.
Media optimisation & reporting
We utilise a range of proprietary and syndicated tools and systems to manage and optimise campaign delivery in real-time. Using custom made campaign dashboards we detail all relevant media investment metrics providing our clients 24/7 access to their media data. To maximise effectiveness we recommend meeting with our clients weekly and discuss opportunities to optimise performance.
SEO & SEM
OMD deconstructs and analyses the organic and paid landscape searching for key areas of opportunity for our clients. We then devise a strategy dedicated to keyword position growth, increasing organic and paid traffic and conversions.
Programmatic
Our programmatic service is transparent and effective. Rated by the ACCC as Australia’s leading practice of programmatic media trading, OMD Programmatic delivers real-time audience first media buying at low-cost and maximum-effect.
MarTech & CRM
To drive results for our client we identify, strategies and optimise all touchpoints on the audience's journey. Using the latest syndicated and proprietary technologies we orchestrate marketing technologies to improve media investment efficiency and campaign effectiveness.
Specialist Services
Across our group we have a range of dedicated specialist services to help understand and engage our client’s target audiences. This includes specialist services in sponsorships, sport & event marketing, culturally & linguistically diverse audiences, content marketing, social media and search engine marketing.
